No fads. Just trusted science.

Learn the science of why ionic magnesium is every athlete’s most vital substance. If you truly care about your performance, recovery, and preventing exercise-induced disease – you need to know about this essential nutrient that you’re almost guaranteed to be deficient in. 

P1. Athlete's Epidemic:

Learn the facts behind the world’s now biggest yet silent epidemic, and why nearly 100% of athletes are impactedto a far greater degree than average people.

P2. Athlete's Substance:

Human biochemistry explained simply: See how every major aspect of your physical performance & recovery needs magnesium, and how exercising while magnesium-deficient can deceptively accelerate aging and disease.

P3. Athlete's Protocol:
Learn about the world’s purest natural and most effective protocol to enhance your athletic performance & recovery while protecting and maintaining your vital organs & DNA.

No fads.

Just trusted science.

Learn why ionic magnesium is every athlete’s most vital substance. If you truly care about your performance, recovery, and preventing exercise-induced disease – you need to know about this essential nutrient that you’re almost guaranteed to be deficient in. 

P1 - The Athlete's Epidemic:

Learn the facts behind the world’s now biggest yet silent epidemic, and why nearly 100% of athletes are impactedto a far greater degree than average people.

P2 - The Athlete's Nutrient:

Human biochemistry explained simply: See how every major aspect of your physical performance & recovery needs magnesium, and how exercising while magnesium-deficient can deceptively accelerate aging and disease.

P3 - The Athlete's Protocol:
Learn about the world’s purest natural and most effective protocol to enhance your athletic performance & recovery while protecting and maintaining your vital organs & DNA.

FitMag Athlete’s Kit for Rapid Magnesium Restoration: 

Part 1: The Athlete’s Epidemic

How 100% of athletes are deficient in the nutrient needed to build muscle, burn fat, and prevent heart disease, cancer, neurodegenerative diseases & diabetes.

The 3 Life Essentials:

Water, Oxygen and…

The fitness industry focuses on carbs, proteins & fats…

yet basic biochemistry tells us they’re all useless without magnesium because your body can’t turn protein into muscle, carbs into energy, nor lipids into performance/youth hormones without magnesium. It’s biologically impossible. This is why biologists call water, oxygen & magnesium the 3 life essentials

FACT:  Almost 100% of athletes are deficient in magnesium, because of fitness.

How do we know…

and who are we [iMag]?

iMag started with a pair of researchers and a Doctor from the Netherlands [Dr. Richard Danel of the International Society for the Development of Research on Magnesium] researching the epidemic of widespread magnesium deficiency which now affects over 90% of people, and close to 100% of athletes:

The Athlete's Epidemic:

As you’ll learn in part 2, every major biological aspect of athletic performance & recovery needs magnesium. This means that all exercise directly depletes the human body’s magnesium. Now add these three facts: 

  1. Humans can only get magnesium from the Earth’s soil through various foods – yet global agricultural soils are now severely depleted.
  2. All forms of stress (including wifi, digital technology, pollution and exercise) – deplete your magnesium because the human stress glands (adrenals) use magnesium. These magnesium-draining environmental stresses are now at all-time highs.
  3. Every other vital organ in your body (heart, brain, liver, etc.) also needs magnesium to function.
Conclusion:

The World Health Organization’s findings paired with magnesium experts’ assessments of the landscape have revealed that over 90% of people are deficient in magnesium. In today’s world, we’re getting less and less magnesium, while losing more and more… and athletes lose MUCH MORE MAGNESIUM than the average human being.

Once we realized the magnitude of this epidemic, we began spreading awareness and created a resource website [magnesiumhealth.org] to teach people about magnesium deficiency and how to resolve it.

Along the way…

…3 things happened:

1. The Study

Magnesium was already known as the single most essential nutrient to the human body, needed for over 327 different biological processes throughout our brain, nerves, muscles, DNA, and vital organs. In 2012, a landmark study found that magnesium was actually involved in over 3,500 different bodily processes. [To put this in context: the next most needed nutrient is Zinc, at around 200 different processes.]

2. The Statement

Soon after this key study, The International Society for the Development of Research on Magnesium concluded that it had now become impossible for humans to reverse magnesium deficiency without supplementation, due to rising environmental stress levels, as well as magnesium-deficient agricultural soils and food supply.

VIDEO: Dr. Danel on Magnesium Deficiency Epidemic

3. The Source

As our research branched into magnesium supplementation, we learned that many large companies lie about the purity of their magnesium. Dr. Danel then pointed us to the European Zechstein Mineral Formation in the Netherlands, Europe. This is the world’s purest source of natural magnesium, located 1.5km underground. We soon made this magnesium available in North America and started using it for our loved ones and in our awareness efforts.

More athletes began to use this precious magnesium and give amazing feedback about its benefits. One thing led to another and…

…what started as an awareness campaign grew into iMag:

a trusted magnesium company that created FitMag:

A powerful magnesium protocol for athletes to enhance the 5 factors of performance & recovery, while preserving internal health. Now let’s look at these 5 key factors of human performance & recovery which are biologically dependent on magnesium:

The 3 Life Essentials:

Water, Oxygen and…

The fitness industry preaches the importance of carbs, proteins & fats, yet basic biochemistry tells us all 3 are useless without magnesium because your body can’t turn protein into muscle, carbs into energy, nor lipids into performance/youth hormones without magnesium. It’s biologically impossible. This is why biologists call water, oxygen & magnesium the 3 life essentials

FACT:  Over 90% of athletes are deficient in magnesium, because of fitness.

How do we know…

and who are we [iMag]?

iMag started with a pair of researchers and a Doctor from the Netherlands [Dr. Richard Danel of the International Society for the Development of Research on Magnesium] researching the epidemic of magnesium deficiency which now affects over 90% of people, and close to 100% of athletes:

The Athlete's Epidemic:
As you’ll learn in part 2, every major biological aspect of athletic performance & recovery needs magnesium. This means that all exercise directly depletes the human body’s magnesium. Now add these three facts: 

  1. Humans can only get magnesium from the Earth’s soil through various foods – yet global agricultural soils are now severely depleted.
  2. All forms of stress (including wifi, digital technology, pollution and exercise) – deplete your magnesium because the human stress glands (adrenals) use magnesium. These magnesium-draining environmental stresses are now at all-time highs.
  3. Every other vital organ in your body (heart, brain, liver, etc.) also needs magnesium to function.
Conclusion:

The World Health Organization’s findings paired with magnesium experts’ assessments of the landscape have revealed that over 90% of people are deficient in magnesium. In today’s world, we’re getting less and less magnesium, while losing more and more… and athletes lose MUCH MORE MAGNESIUM than the average human being.

As we realized the magnitude of this epidemic, we began spreading awareness and created a resource website [magnesiumhealth.org] to teach people about magnesium deficiency and how to resolve it.

Along the way…

…3 things happened:

1. The Study

Magnesium was already known as the single most essential nutrient to the human body, needed for over 327 different biological processes throughout our brain, nerves, muscles, DNA, and vital organs. In 2012, a landmark study found that magnesium was actually involved in over 3,500 different bodily processes. [To put this in context: the next most needed nutrient is Zinc, at around 200 different processes.]

2. The Statement

Soon after this key study, The International Society for the Development of Research on Magnesium concluded that it had now become impossible for humans to reverse magnesium deficiency without supplementation, due to rising environmental stress levels, as well as magnesium-deficient agricultural soils and food supply.

VIDEO: Dr. Danel on Magnesium Deficiency Epidemic

3. The Source

As our research branched into magnesium supplementation, we learned that many large companies lie about the purity of their magnesium. Dr. Danel then pointed us to the European Zechstein Mineral Formation in the Netherlands, Europe. This is the world’s purest source of natural magnesium, located 1.5km underground. We soon made this magnesium available in North America and started using it for our loved ones and in our awareness efforts. One thing led to another and…

…what started as an awareness campaign grew into

iMag – a trusted, science-based magnesium supplement company:

A powerful magnesium protocol for athletes to enhance the 5 factors of performance & recovery, while preserving internal health. Now let’s look at these 5 key factors of human performance & recovery which are biologically dependent on magnesium:

Part 2: The Athlete’s Vital Substance

Learn how the magnesium ions found in FitMAG are essential to every major aspect of your performance, recovery and long-term health.

part 2 intro:

Performance or Health?

Which one is suffering because of your magnesium deficiency?

Are your workouts gradually causing disease? Think about this:

Magnesium – more than ALL other nutrients – is essential to the daily regeneration and function of every organ and strand of DNA in your body. However your muscles and nerves also need magnesium for your workouts…

Furthermore, intense exercise activates your fight-or-flight autonomic nervous system which prioritizes your magnesium for the health of your muscles and nerves. Thus, as your body is deciding how much of your already low magnesium will go to muscle & nerve recovery versus organ & DNA health, the stimulus of your workouts is pushing it towards your muscles & nerves. You’re developing a fit body on the exterior, with gradually more diseased and dysfunctional organs & DNA.

The FitMag protocol for athletes raises magnesium so effectively that your body no longer needs to choose between your neuromuscular system and your organs & DNA, because it has enough for both. This steadily enhances your performance, recovery and long-term health.

Now let’s look at these 5 key factors of performance & recovery that need magnesium.  (Are your children in sports? Magnesium is ESSENTIAL to their development.)

part 2 intro:

Performance or Health?

Which one is suffering because of your magnesium deficiency?

Are your workouts gradually causing disease? Think about this:

Magnesium – more than ALL other nutrients – is essential to the daily regeneration and function of every organ and strand of DNA in your body. However your muscles and nerves also need magnesium for your workouts…

Furthermore, intense exercise activates your fight-or-flight autonomic nervous system which prioritizes your magnesium for the health of your muscles and nerves. Thus, as your body is deciding how much of your already low magnesium will go to muscle & nerve recovery versus organ & DNA health, the stimulus of your workouts is pushing it towards your muscles & nerves. You’re developing a fit body on the exterior, with gradually more diseased and dysfunctional organs & DNA.

The FitMag protocol for athletes raises magnesium so effectively that your body no longer needs to choose between your neuromuscular system and your organs & DNA, because it has enough for both. This steadily enhances your performance, recovery and long-term health.

Now let’s look at these 5 key factors of performance & recovery that need magnesium.  (Are your children in sports? Magnesium is ESSENTIAL to their development.)

The Big 5

How FitMag’s magnesium supports and enhances your:

energy & fat loss  ¦  muscle & nerve function  ¦  performance hormones  ¦  muscle & nerve growth  ¦  pain & soreness relief

The Big 5

How FitMag supports & enhances:

energy & fat loss  ¦  muscle & nerve function  ¦  performance hormones  ¦  muscle & nerve growth  ¦  pain & soreness relief

1. Fuel & Fat Loss

Your body cannot convert carbohydrates or body fat…

into energy for your muscles, without magnesium:

BENEFIT: Consistent use of FitMAG ionic magnesium [and the consequent rise in your body’s magnesium] steadily improves your energy levels and body composition over time. This is because every major aspect of converting carbs and body fat into energy, is biologically dependent on magnesium:

1. Insulin: Insulin lets your muscle cells absorb their main fuel source: glucose. Not only does your pancreas need magnesium to make insulin, but the insulin receptor on every muscle cell is also magnesium-dependent. Your muscles cannot absorb glucose without magnesium.

2. Fat Release: For your muscles to burn your body fat, your fat cells must first release their fatty acid content. Two key hormones stimulate this fat release: glucagon & growth hormone. Your body needs magnesium to make both of these.

3. Energy: Once inside your muscle cells, fatty acids and glucose are converted into ATP energy molecules by your energy factories: mitochondria. Mitochondria need magnesium for all phases of ATP generation, and for protection from inflammation.

4. Magnesium IS Energy: Not only does magnesium fuel your ATP-energy production, but every single ATP molecule also needs to be attached to a magnesium ion in order to be biologically active and give your muscles energy.

CONCLUSION: Athletes need magnesium ions for every single stage of muscular energy generation. The less magnesium you have, the less energy you have. FitMAG delivers 100% natural, fully bio-available magnesium ions straight into your bloodstream.

1. Fuel & Fat Loss

Your body cannot convert carbohydrates or body fat…

into energy for your muscles, without magnesium:

BENEFIT: Consistent use of FitMAG ionic magnesium [and the consequent rise in your body’s magnesium] steadily improves your energy levels and body composition over time. This is because every major aspect of converting carbs and body fat into energy, is biologically dependent on magnesium:

1. Insulin: Insulin lets your muscle cells absorb their main fuel source: glucose. Not only does your pancreas need magnesium to make insulin, but the insulin receptor on every muscle cell is also magnesium-dependent. Your muscles cannot absorb glucose without magnesium.

2. Fat Release: For your muscles to burn your body fat, your fat cells must first release their fatty acid content. Two key hormones stimulate this fat release: glucagon & growth hormone. Your body needs magnesium to make both of these.

3. Energy: Once inside your muscle cells, fatty acids and glucose are converted into ATP energy molecules by your energy factories: mitochondria. Mitochondria need magnesium for all phases of ATP generation, and for protection from inflammation.

4. Magnesium IS Energy: Not only does magnesium fuel your ATP-energy production, but every single ATP molecule also needs to be attached to a magnesium ion in order to be biologically active and give your muscles energy.

CONCLUSION: Athletes need magnesium ions for every single stage of muscular energy generation. The less magnesium you have, the less energy you have. FitMAG delivers 100% natural, fully bio-available magnesium ions straight into your bloodstream.

2. Muscle & Nerve Function

Your power, coordination, speed, agility and movement…

are literally at the biological mercy of magnesium:

IMAGINE: You think about your next move. Your brain sends a signal via your nerves to your muscles. Your nerves stimulate your muscles to contract.  They contract, and you move. Then your muscles relax, and you’re ready for your next move. Every single movement in your workout is a result of this sequence, and it is biologically dependent on magnesium:

1. Mental function: Magnesium produces and regulates all the major chemical messengers (neurotransmitters) that your brain uses to send signals via your nerves including GABA, glutamate, dopamine, serotonin, acetylcholine and more. Your brain needs magnesium to send signals and control your body.

2. Nerve signalling: Your nerves depend on a protective sheath in order to transmit the signals that activate your muscles. This is called the Myelin sheath, and magnesium is needed to physically maintaining this sheath, and fuel the special oligodendrocyte cells that protect it. Your nerves need magnesium to activate your muscles.

3. Muscle Contraction: As the nerve signal arrives, it forces calcium into the muscle. Calcium’s lightning-fast antagonistic dance with magnesium is what propels the muscular contraction.  Calcium alone CANNOT make a muscle contract. Your muscles need magnesium to move your body.

4. Muscle relaxation: After the the calcium-magnesium dance fully contracts your muscles, additional magnesium then sweeps the calcium back out of the environment to allow your muscles to relax. Less magnesium can often result in muscle cramps and involuntary twitches throughout the body.

CONCLUSION: Every sinlge movmeent you make in every workout, uses magnesium. The more magnesium you have, the better your movement can be, leading to optimal reflex, explosiveness, agility, fluidity etc.

2. Muscle & Nerve Function

Your power, coordination, speed, agility and movement…

are literally at the biological mercy of magnesium:

IMAGINE: You think about your next move. Your brain sends a signal via your nerves to your muscles. Your nerves stimulate your muscles to contract.  They contract, and you move. Then your muscles relax, and you’re ready for your next move. Every single movement in your workout is a result of this sequence, and it is biologically dependent on magnesium:

1. Mental function: Magnesium produces and regulates all the major chemical messengers (neurotransmitters) that your brain uses to send signals via your nerves including GABA, glutamate, dopamine, serotonin, acetylcholine and more. Your brain needs magnesium to send signals and control your body.

2. Nerve signalling: Your nerves depend on a protective sheath in order to transmit the signals that activate your muscles. This is called the Myelin sheath, and magnesium is needed to physically maintaining this sheath, and fuel the special oligodendrocyte cells that protect it. Your nerves need magnesium to activate your muscles.

3. Muscle Contraction: As the nerve signal arrives, it forces calcium into the muscle. Calcium’s lightning-fast antagonistic dance with magnesium is what propels the muscular contraction.  Calcium alone CANNOT make a muscle contract. Your muscles need magnesium to move your body.

4. Muscle relaxation: After the the calcium-magnesium dance fully contracts your muscles, additional magnesium then sweeps the calcium back out of the environment to allow your muscles to relax. Less magnesium can often result in muscle cramps and involuntary twitches throughout the body.

CONCLUSION: Every sinlge movmeent you make in every workout, uses magnesium. The more magnesium you have, the better your movement can be, leading to optimal reflex, explosiveness, agility, fluidity etc.

3. Critical Hormones

Your endurance, explosiveness, regeneration, and sex drive…

all depend on hormones made ONLY by magnesium:

IMAGINE: All the beneficial hormones your endocrine system makes – which boost your energy, performance, recovery, youth and overall well-being – cannot be made without magnesium:

Thyroid: The most important hormone for endurance and overall energy. Thyroid hormone increases your mitochondrial ATP generation so your muscles have more energy at their disposal.

Testosterone: Critical for strength, explosiveness, muscle mass, muscular recovery, fertility, libido and overall well-being, testosterone is the second most important physical performance hormone.

Growth hormone: Essential to maintaining a lean body while preserving muscle mass, especially during times of biological stress – such as fasting, and during/after exercise.

Creatine: Although not a hormone, creatine is a key molecule essential to human life. It’s needed to recycle your muscles’ ATP energy molecules, and is involved in your liver’s detoxification pathway. The creatine pathway is magnesium-dependent, in other words, creatine can’t recycle your muscles’ energy without magnesium. 

DHEA, Pregnenolone & Progesterone: These three hormones are actually more powerful and beneficial than growth hormone when it comes to physical regeneration and preserving youth.

CONCLUSION: All of these hormones are made via one of two processes: protein synthesis, or the transformation of cholesterol. Both processes also require magnesium because the DNA enzymes and Cp450 enzymes that facilitate both processes need magnesium to function. Simply put, you need magnesium for all your performance and vitality hormones.

3. Critical Hormones

Your endurance, explosiveness, regeneration, and sex drive…

all depend on hormones made ONLY by magnesium:

IMAGINE: All the beneficial hormones your endocrine system makes – which boost your energy, performance, recovery, youth and overall well-being – cannot be made without magnesium:

Thyroid: The most important hormone for endurance and overall energy. Thyroid hormone increases your mitochondrial ATP generation so your muscles have more energy at their disposal.

Testosterone: Critical for strength, explosiveness, muscle mass, muscular recovery, fertility, libido and overall well-being, testosterone is the second most important physical performance hormone.

Growth hormone: Essential to maintaining a lean body while preserving muscle mass, especially during times of biological stress – such as fasting, and during/after exercise.

Creatine: Although not a hormone, creatine is a key molecule essential to human life. It’s needed to recycle your muscles’ ATP energy molecules, and is involved in your liver’s detoxification pathway. The creatine pathway is magnesium-dependent, in other words, creatine can’t recycle your muscles’ energy without magnesium. 

DHEA, Pregnenolone & Progesterone: These three hormones are actually more powerful and beneficial than growth hormone when it comes to physical regeneration and preserving youth.

CONCLUSION: All of these hormones are made via one of two processes: protein synthesis, or the transformation of cholesterol. Both processes also require magnesium because the DNA enzymes and Cp450 enzymes that facilitate both processes need magnesium to function. Simply put, you need magnesium for all your performance and vitality hormones.

4. Recovery & Skill Formation

depend on a fundamental cellular process…

in your nerves and muscles, which requires magnesium:

IMAGINE:  Repairing and building new muscle is biologically dependent on magnesium. So is the process of becoming better at the things you practice. Let’s take a look at both:

Muscle Growth & Recovery: Your digestive organs break protein down into amino acids which can then enter your blood stream and travel to your muscle cells, where they are re-assembled into the muscle-proteins that make up your muscles. This re-assembly of amino acids into proteins is called protein synthesis and it’s exactly how you build and repair muscle. It requires several enzymes, all of which need magnesium to work. The two most important are RNA polymerases and Ribosomes. You can watch them in action in the video below.

Developing Skills: ‘Practice makes perfect’ is based on real neuroscience. The efficiency with which your nerves orchestrate your body’s movements, is what determines your skill level. This nerve efficiency increases when the connections between your nerve cells (neurons) grow bigger and stronger. What is the mechanism by which your nerve connections grow? It’s called Long-Term Potentiation (LTP), and the more you use those same nerves, the more LTP occurs. What is the mechanism by which LTP occurs? Protein synthesis: the magnesium-dependent process you just learned about.

CONCLUSION:  Most people – especially athletes – are deficient in magnesium, yet it’s required for the very results you’re working out for in the first place: getting better and/or stronger. If you’re deficient in magnesium, it’s guaranteed that your neuromuscular growth and recovery is not optimal. 

VIDEO – Magnesium & Protein Synthesis:

4. Recovery & Skill Formation

depend on a cellular process…

in your nerves and muscles, which requires magnesium:

IMAGINE:  Repairing and building new muscle is biologically dependent on magnesium. So is the process of becoming better at the things you practice. Let’s take a look at both:

Muscle Growth & Recovery: Your digestive organs break protein down into amino acids which can then enter your blood stream and travel to your muscle cells, where they are re-assembled into the muscle-proteins that make up your muscles. This re-assembly of amino acids into proteins is called protein synthesis and it’s exactly how you build and repair muscle. It requires several enzymes, all of which need magnesium to work. The two most important are RNA polymerases and Ribosomes. You can watch them in action in the video below.

Developing Skills: ‘Practice makes perfect’ is based on real neuroscience. The efficiency with which your nerves orchestrate your body’s movements, is what determines your skill level. This nerve efficiency increases when the connections between your nerve cells (neurons) grow bigger and stronger. What is the mechanism by which your nerve connections grow? It’s called Long-Term Potentiation (LTP), and the more you use those same nerves, the more LTP occurs. What is the mechanism by which LTP occurs? Protein synthesis: the magnesium-dependent process you just learned about.

CONCLUSION:  Most people – especially athletes – are deficient in magnesium, yet it’s required for the very results you’re working out for in the first place: getting better and/or stronger. If you’re deficient in magnesium, it’s guaranteed that your neuromuscular growth and recovery is not optimal. 

VIDEO: Magnesium & Muscle/Nerve Growth

5. Systemic Recovery

from exercise-induced cellular stress…

is biologically dependent on magnesium:

FACT: Peak performance and overall health is largely dependent on your body’s innate anti-oxidant, anti-inflammatory and regenerative processes. It should come as no surprise now that the human body needs magnesium for all of these:

Oxidative Stress: The single most destructive form of damage to your muscles, nerves and organs is oxidative stress, which is caused by highly reactive molecules called free radicals that are generated in higher amounts during intense exercise. Magnesium is involved in producing your body’s most potent anti-oxidants: glutathione, melatonin and ceruloplasmin, all of which mitigate oxidative stress. A lack of magnesium thus results in excessive damage to your muscles and tissues.

Inflammation: Magnesium is your body’s most powerful anti-inflammatory agent. Not only is it proven to reduce major inflammatory molecules (such as c-reactive proteins) but it is also known to prevent inflammatory cell death. This is why low magnesium is linked to inflammation and joint pain.

SLEEP & Regeneration: A very large part of your body’s recovery, recycling and regeneration happens while you sleep. In fact, most of your hard-earned muscle repair and skill formation (#4) occurs during sleep. Magnesium not only produces your melatonin, but it also regulates your sleep-wake cycle and boosts both REM and deep sleep: the two phases of sleep where most recovery happens.

CONCLUSION: Intense exercise damages your body, both by exerting your nerves and muscles, and by creating metabolic and cellular stress such as inflammation and oxidative stress. Your body needs magnesium for every major process involved in recovering from these forms of damage to make you better.

5. Systemic Recovery

from exercise-induced cellular stress…

is biologically dependent on magnesium:

FACT: Peak performance and overall health is largely dependent on your body’s innate anti-oxidant, anti-inflammatory and regenerative processes. It should come as no surprise now that the human body needs magnesium for all of these:

Oxidative Stress: The single most destructive form of damage to your muscles, nerves and organs is oxidative stress, which is caused by highly reactive molecules called free radicals that are generated in higher amounts during intense exercise. Magnesium is involved in producing your body’s most potent anti-oxidants: glutathione, melatonin and ceruloplasmin, all of which mitigate oxidative stress. A lack of magnesium thus results in excessive damage to your muscles and tissues.

Inflammation: Magnesium is your body’s most powerful anti-inflammatory agent. Not only is it proven to reduce major inflammatory molecules (such as c-reactive proteins) but it is also known to prevent inflammatory cell death. This is why low magnesium is linked to inflammation and joint pain.

SLEEP & Regeneration: A very large part of your body’s recovery, recycling and regeneration happens while you sleep. In fact, most of your hard-earned muscle repair and skill formation (#4) occurs during sleep. Magnesium not only produces your melatonin, but it also regulates your sleep-wake cycle and boosts both REM and deep sleep: the two phases of sleep where most recovery happens.

CONCLUSION: Intense exercise damages your body, both by exerting your nerves and muscles, and by creating metabolic and cellular stress such as inflammation and oxidative stress. Your body needs magnesium for every major process involved in recovering from these forms of damage to make you better.

Now that you know how much your performance, recovery and internal health depend on magnesium, the question becomes: what’s the fastest & safest way to restore your magnesium levels?

Now that you know just how much your performance, recovery, and overall health depend on magnesium, the question becomes: what’s the fastest & safest way to restore your magnesium levels?

Part 3: The Athlete’s Protocol

The most effective natural protocol for improved athletic performance, recovery and long-term health.

part 3 intro:

The Magnesium Ion :

Your body cannot use magnesium for performance, recovery and health if

the magnesium is not in its ionic molecular form:

Atoms are the microscopic particles which make up your cells and body. Magnesium is one of the most important atoms on our planet.

The magnesium ion is the lone, positively-charged version of the magnesium atom. What’s critical, is that the magnesium ion has a positive charge (++) and it’s NOT attached to any other molecules. This is the form of magnesium that your body needs, yet most magnesium supplements consist of magnesium attached to a massive molecule such as an amino acid.

The problem is that your body needs the lone magnesium ion for all the processes we learned about above. Sometimes the ion does the job on its own, and other times it activates other molecules such as enzymes or ATP energy molecules. Nevertheless, in all these instances, it’s the magnesium ion that achieves these functions.

Lastly, as we’ll learn, unlike other molecular forms of magnesium supplements, the magnesium ions in FitMAG let you completely bypass your digestive system and dramatically increase bioavailability and absorption, to restore your magnesium levels faster.

Now let’s see how the FitMAG Athlete’s Protocol restores and maintain your magnesium levels to enhance your performance, recovery, and internal health.

part 3 intro:

The Magnesium Ion :

Your body cannot use magnesium for performance & recovery if

the magnesium is not in its ionic molecular form:

Atoms are the microscopic particles which make up your cells and body. Magnesium is one of the most important atoms on our planet.

The magnesium ion is the lone, positively-charged version of the magnesium atom. What’s critical, is that the magnesium ion has a positive charge (++) and it’s NOT attached to any other molecules. This is the form of magnesium that your body needs, yet most magnesium supplements consist of magnesium attached to a massive molecule such as an amino acid.

The problem is that your body needs the lone magnesium ion for all the processes we learned about above. Sometimes the ion does the job on its own, and other times it activates other molecules such as enzymes or ATP energy molecules. Nevertheless, in all these instances, it’s the magnesium ion that achieves these functions.

Lastly, as we’ll learn, unlike other molecular forms of magnesium supplements, the magnesium ions in FitMAG let you completely bypass your digestive system and dramatically increase bioavailability and absorption, to restore your magnesium levels faster.

Now let’s see how the FitMAG Protocol restores & maintains your magnesium to enhance your performance, recovery, and internal health.

3 Key Factors

of the FitMag Magnesium Restoration Protocol:

Effective Absorption  ¦  Bio-Availability  ¦  Purity & Safety  ¦  THE PROTOCOL

1. Effective Absorption:

FitMag is trans-dermal magnesium chloride, which means…

you get superior magnesium absorption into your bloodstream and cells:

Best Molecular Form:  FitMAG trans-dermal magnesium spray and flakes are both in the molecular form of magnesium-chloride, which is proven to have the best rate of trans-dermal (topical) absorption out of all forms of magnesium.

Avoid Digestive Issues:  Furthermore, by entering your bloodstream via your skin, the magnesium in FitMag completely bypasses your digestive system. This is critical because magnesium [in the kinds of doses needed to restore magnesium deficiency – especially in athletes] causes loose stools when it enters the intestine. This results in more magnesium being excreted, and less being absorbed. 

CONCLUSION:

FitMag’s transdermal advantage means that while other magnesium supplements can take over a year to restore your whole-body magnesium levels, you can resolve your deficiency with FitMAG in 2-3 months.

1. Effective Absorption:

FitMag is trans-dermal magnesium chloride, which means…

you get superior magnesium absorption into your bloodstream and cells:

Best Molecular Form:  FitMAG trans-dermal magnesium spray and flakes are both in the molecular form of magnesium-chloride, which is proven to have the best rate of trans-dermal (topical) absorption out of all forms of magnesium.

Avoid Digestive Issues:  Furthermore, by entering your bloodstream via your skin, the magnesium in FitMag completely bypasses your digestive system. This is critical because magnesium [in the kinds of doses needed to restore magnesium deficiency – especially in athletes] causes loose stools when it enters the intestine. This results in more magnesium being excreted, and less being absorbed. 

CONCLUSION:

FitMag’s transdermal advantage means that while other magnesium supplements can take over a year to restore your whole-body magnesium levels, you can resolve your deficiency with FitMAG in 2-3 months.

2. Bio-Availability

FitMAG is magnesium in its ionic form,

which means you get better results for performance, recovery and health:

Easy For Your Body:  FitMag magnesium chloride has a stability constant of zero. The lower a molecule’s stability constant is, the easier it is for the human body to extract and use that molecule’s magnesium ion. FitMag has the lowest possible stability constant, meaning your body get’s the highest posssible usage of the magnesium ion.

Cellular Absorption:  This means that when FitMag magnesium chloride is in your body, the magnesium ions and chloride ions separate immediately, and both are used by your body for vital processes. The best part: magnesium ions enter your muscle and organ cells very easily because all cells have magnesium-selective ion channels!

CONCLUSION:

FitMag’s ionic magnesium chloride means that your body gets the magnesium ions it needs without any problems, and these ions easily enter the cells of your muscles and organs where they are used to improve performance, recovery and organ health.

2. Bio-Availability

FitMAG is magnesium in its ionic form,

which means you get better results for performance, recovery and health:

Easy For Your Body:  FitMag magnesium chloride has a stability constant of zero. The lower a molecule’s stability constant is, the easier it is for the human body to extract and use that molecule’s magnesium ion. FitMag has the lowest possible stability constant, meaning your body get’s the highest posssible usage of the magnesium ion.

Cellular Absorption:  This means that when FitMag magnesium chloride is in your body, the magnesium ions and chloride ions separate immediately, and both are used by your body for vital processes. The best part: magnesium ions enter your muscle and organ cells very easily because all cells have magnesium-selective ion channels!

CONCLUSION:

FitMag’s ionic magnesium chloride means that your body gets the magnesium ions it needs without any problems, and these ions easily enter the cells of your muscles and organs where they are used to improve performance, recovery and organ health.

3. Purity & Safety

FitMAG is from Earth’s only underground source of natural magnesium

which is the differentiating factor from EVERY other magnesium supplement:

World’s Purest Source:  FitMag trans-dermal spray and flakes are sourced from the European Zechstein Mineral Formation which is situated 1.5 km underground.

This is critical because every other known source of naturally occurring magnesium chloride comes from open bodies of water such as oceans, seas and lakes which are all exposed to large amounts of pollution and heavy-metal toxicity.

The magnesium in FitMag has been sheltered underground from all contaminants for over 250 million years in this ancient geological mineral formation.

Magnesium Scams:  In fact, this magnesium is so sought-after and valuable that many of the largest supplement companies are making false claims about selling this magnesium while actually offering magnesium of a lesser purity.

iMag [which owns FitMag] is the only company that shows video evidence of the advanced water-based Zechstein magnesium mine – which is the only valid proof of having magnesium from Zechstein.

3. Purity & Safety

FitMAG natural magnesium is from Earth’s only underground source,

which is the differentiating factor from EVERY other magnesium supplement:

World’s Purest Source:  FitMag trans-dermal spray and flakes are sourced from the European Zechstein Mineral Formation which is situated 1.5 km underground.

This is critical because every other known source of naturally occurring magnesium chloride comes from open bodies of water such as oceans, seas and lakes which are all exposed to large amounts of pollution and heavy-metal toxicity.

The magnesium in FitMag has been sheltered underground from all contaminants for over 250 million years in this ancient geological mineral formation.

Magnesium Scams:  In fact, this magnesium is so sought-after and valuable that many of the largest supplement companies are making false claims about selling this magnesium while actually offering magnesium of a lesser purity.

iMag [which owns FitMag] is the only company that shows video evidence of the advanced water-based Zechstein magnesium mine – which is the only valid proof of having magnesium from Zechstein.

Now that we understand the power and purity of FitMag transdermal magnesium-chloride, let’s look at the magnesium restoration & maintenance protocol for athletes:

4. THE PROTOCOL

Rapid Magnesium Restoration With The FitMag Trans-Dermal Kit

Most oral supplements take up to a year to fully restore your magnesium levels. FitMag’s trans-dermal magnesium protocol can restore your magnesium levels in as fast as 2 – 3 months. The protocol has 2 parts:

4. THE PROTOCOL

Rapid Magnesium Restoration With The FitMag Trans-Dermal Magnesium Protocol

Most oral magnesium supplements take up to a year to fully restore your magnesium levels. Using FitMag’s trans-dermal magnesium protocol can restore your magnesium levels in as fast as 2 – 3 months. The protocol has 2 parts:

  • a. Daily systemic application of FitMag trans-dermal spray (2-3 times daily)
  • b. Weekly FitmMag footsoaks. (1 – 2 times per week)

 

a. FitMag Trans-Dermal Spray 

Perform the following application 2-3 times daily: Spray FitMag once on each of the areas of your body where the bloodstream is most accessible (14 sprays per application):

  • Right & left side of neck
  • Under each armpit
  • Inside each elbow
  • Under each wrist
  • Inside each hip joint (groin area)
  • Behind each knee
  • Around each ankle

Rub the liquid into the area immediately after spraying. Full absorption takes 20 minutes. Application after a hot shower and especially after your body has been sweating – helps with absorption.

Spot Treatment: Spraying FitMag on bruises, aching joints and sore muscles (in addition to daily systemic application) also helps to speed up recovery and pain relief after workouts.  Due to FitMag’s high potency, some people feel a slight sting or tingle for the first few applications. This is normal, and is often a sign of severe deficiency.

Adults and adolescents can apply magnesium chloride topically to their wrists, armpits, inner elbows, behind their knees, and around their groin.
a. Systemic application of FitMag trans-dermal spray

Perform the following application 2-3 times daily: Spray FitMag once on each of the areas of your body where the bloodstream is most accessible (14 sprays per application):

  • Right & left side of neck
  • Under each armpit
  • Inside each elbow
  • Under each wrist
  • Inside each hip joint (groin area)
  • Behind each knee
  • Around each ankle

Rub the liquid into the area immediately after spraying. Full absorption takes 20 minutes. Application after a hot shower and especially after your body has been sweating – helps with absorption.

Spot Treatment: Spraying FitMag on bruises, aching joints and sore muscles (in addition to daily systemic application) also helps to speed up recovery and pain relief after workouts.  Due to FitMag’s high potency, some people feel a slight sting or tingle for the first few applications. This is normal, and is often a sign of severe deficiency.

b. FitmMag footsoaks (1 - 2 times per week)

FitMag flakes are magnesium chloride crystals from the same source as the trans-dermal spray. Imagine epsom salts, except instead of magnesium sulphate, you’re using magnesium chloride – which has a greater proven ability to restore full-body magnesium levels.

For you to absorb magnesium into your body trans-dermally, your skin needs to be exposed to a high concentration of magnesium. This means the ration of magnesium to water in a bath tub needs to be so high that you would need between 8 to 16 pounds of magnesium flakes to achieve absorption.

To make sure you don’t completely waste your flakes or money in a full bath, FitMag flakes come in individual 250 gram pouches which achieve the required magnesium-to-water ratio when put in a small tub for your feet. (You can purchase these tubs at walmart for under 4$.)

The best part is, you can do this 30 minute bath while at a desk, reading a book, talking on the phone or even eating your post-workout meal! Some people even do them at work.

Do NOT use HOT water:

If the water in the tub is too hot it may actually prevent optimal absorption of the magnesium into your body. Using warm – very warm water is optimal.

a. FitMag Trans-Dermal Spray

Perform the following application 2-3 times daily: Spray FitMag once on each of the areas of your body where the bloodstream is most accessible (14 sprays per application):

  • Right & left side of neck
  • Under each armpit
  • Inside each elbow
  • Under each wrist
  • Inside each hip joint (groin area)
  • Behind each knee
  • Around each ankle

Rub the liquid into the area immediately after spraying. Full absorption takes 20 minutes. Application after a hot shower and especially after your body has been sweating – helps with absorption.

Spot Treatment: Spraying FitMag on bruises, aching joints and sore muscles (in addition to daily systemic application) also helps to speed up recovery and pain relief after workouts.  Due to FitMag’s high potency, some people feel a slight sting or tingle for the first few applications. This is normal, and is often a sign of severe deficiency.

b. FitMag Trans-Dermal Footsoaks 

FitMag flakes are magnesium chloride crystals from the same source as the trans-dermal spray. Imagine epsom salts, except instead of magnesium sulphate, you’re using magnesium chloride – which has a greater proven ability to restore full-body magnesium levels.

For you to absorb magnesium into your body trans-dermally, your skin needs to be exposed to a high concentration of magnesium. This means the ration of magnesium to water in a bath tub needs to be so high that you would need between 8 to 16 pounds of magnesium flakes to achieve absorption.

To make sure you don’t completely waste your flakes or money in a full bath, FitMag flakes come in individual 250 gram pouches which achieve the required magnesium-to-water ratio when put in a small tub for your feet. (You can purchase these tubs at walmart for under 4$.)

The best part is, you can do this 30 minute bath while at a desk, reading a book, talking on the phone or even eating your post-workout meal! Some people even do them at work.

Do NOT use HOT water:

If the water in the tub is too hot it may actually prevent optimal absorption of the magnesium into your body. Using warm – very warm water is optimal.

Adults and adolescents can apply magnesium chloride topically to their wrists, armpits, inner elbows, behind their knees, and around their groin.

b. FitMag Trans-Dermal Footsoaks

FitMag flakes are magnesium chloride crystals from the same source as the trans-dermal spray. Imagine epsom salts, except instead of magnesium sulphate, you’re using magnesium chloride – which has a greater proven ability to restore full-body magnesium levels.

For you to absorb magnesium into your body trans-dermally, your skin needs to be exposed to a high concentration of magnesium. This means the ration of magnesium to water in a bath tub needs to be so high that you would need between 8 to 16 pounds of magnesium flakes to achieve absorption.

To make sure you don’t completely waste your flakes or money in a full bath, FitMag flakes come in individual 250 gram pouches which achieve the required magnesium-to-water ratio when put in a small tub for your feet. (You can purchase these tubs at walmart for under 4$.)

The best part is, you can do this 30 minute bath while at a desk, reading a book, talking on the phone or even eating your post-workout meal! Some people even do them at work.

Do NOT use HOT water:

If the water in the tub is too hot it may actually prevent optimal absorption of the magnesium into your body. Using warm – very warm water is optimal.

5. Maximize Your Magnesium:

Your body needs magnesium, but it also needs intelligence & efficiency…

Here is a little-known, yet absolutley critical factor that you can employ to maximize your magnesium – and every other nutrient in your body:

Mind Your Master Gland (hypothalamus):

Your performance and recovery can only be optimal if your biological clock (hypothalamus) is working properly: 

This is because your hypothalamus triggers your pineal gland to make the melatonin and other hormones which facilitate recovery during sleep. This is critical because most of your magnesium-dependent recovery happens during sleep.

Did you know? 

When your hypothalams is exposed to artificial blue light (which is emitted by digital screens from cell phones, tablets, computers, tv’s etc.) it is completely blocked from triggering melatonin release for 4 hours! Being exposed to Wifi during sleep has also been shown to interfere with essential cellular processes during sleep.

What you can do:

  1. Download the free app f.lux for your computer. It dims the screen to a more red-orange colour, reducing the blue light.
  2. Download the free app twilight for your phone. It does the same thing.
  3. Turn your phone on Airplane mode before going to bed, and turn off the wifi in your home at night.

These steps will ensure that your body is able to best use your magnesium for your recovery and regeneration during sleep, so that you can perform optimally the next day.

Mind Your Nutrient Combinations:

Magnesium processes and makes use of all the macronutrients you absorb into your body after digestion.

However, most athletes are losing close to 50% of all the nutrients in their meals by making one mistake:

Mixing starch and wheat-based carbs in the same meals as animal proteins. This forces amylases (carb-digesting enzymes) and proteases (protein-digesting enzymes) into the same environment, which reduces their potency. Furthermore, the presence of proteins and carbs together encourages glycation: the binding of proteins to carbs to form glycated molecules that can ferment in the gut and gradually lead to other major digestive problems.

This kind of “balanced meal” eating simply results in less building blocks(amino acids) and fuel sources (glucose) being absorbed into your body for magnesium to make use of.

If you eat animal protein, wait 4 hours before eating heavy carbs. If you ate heavy carbs, wait 2 hours before eating meat. Most fruits should be eaten on their own as well.

You now have the knowledge you need to safely and effectively restore your magnesium levels, increase your performance & recovery, and give your DNA and vital organs their regenerative and protective nutrient. Now let’s take a look at FitMag Spray & Flakes, the world’s purest natural magnesium supplement kit for athletes.

Shop FitMAG: The Athlete’s Vital Substance

The most effective natural magnesium for improved athletic performance, recovery and internal health.

Shop FitMAG:

The Athlete’s Vital Substance

The most effective natural magnesium for improved athletic performance, recovery and internal health.

part 4 intro:

The FitMAG Difference:

We go the extra mile to protect your health, where others won’t:

CANCERous packaging in other supplements:

Liquid supplements in plastic bottles are exposed to BPA & BPS: plastic chemicals that have been linked with cancer, mood disorders, lowered IQ, hormonal dysregulation, and infertility

FitMAG is the only liquid magnesium you can buy in a glass bottle.  It makes things more difficult for us, but we don’t cut corners when it comes to your health, because it would defeat the purpose of why we [iMag] began as a health awareness campaign!

Now let’s take a look at FitMag Spray & Flakes, the world’s purest natural magnesium supplement kit for athletes.

part 4 intro:

The FitMAG Difference:

We go the extra mile to protect your health, where others will not:

CANCERous packaging in other supplements:

Liquid supplements in plastic bottles are exposed to BPA & BPS: plastic chemicals that have been linked with cancer, mood disorders, lowered IQ, hormonal dysregulation, and infertility

FitMAG is the only liquid magnesium you can buy in a glass bottle.  It makes things more difficult for us, but we don’t cut corners when it comes to your health, because it would defeat the purpose of why we [iMag] began as a health awareness campaign!

Now let’s take a look at FitMag Spray & Flakes, the world’s purest natural magnesium supplement kit for athletes.

The World’s Purest

FitMAG Magnesium Spray & Flakes:

FitMag 100% natural magnesium chloride spray and flakes let you restore your magnesium levels faster and more effectively than any other oral and synthetic supplements.

FitMAG Transdermal Spray (120ml)

65 servings per bottle – lasts 1-2 months

The world’s purest natural magnesium chloride spray for rapid magnesium restoration.  Buy more now and save.

Your payments are secured by Shopify and PayPal.

World's Purest:

FitMag is extracted from the world’s only UNDERGROUND source of natural magnesium chloride. This is essential to your health because all other magnesium sources are open bodies of water, which are exposed to pollution and heavy metal toxicity. 

FitMag is preserved underground in the Zechstein Mineral Formation in the Netherlands, Europe. This is literally the world’s purest natural magnesium.

Fast & Easy Use:

1. Superior Bio-availability

FitMag is 100% natural ionic magnesium chloride, with a “stability constant” of zero.

This means your body does zero work to extract the magnesium ions you need for the essential biological processes of your performance, recovery and organ health.

In other words, FitMag has the highest possible absorption and bioavailability you can get in a magnesium supplement.

2. Fast & Easy Use

Most oral magnesium supplements take hours to absorb, and cause digestive issues. FitMag is ionic & trans-dermal:  This means you can simply spray it on your skin and rub it in, and because it’s magnesium in it’s smallest form (magneisum ions) it enters via your skin in only 20 minutes, completely bypassing your digestive system (and the common problems it poses for oral magnesium supplements). Your bottle has visual instructions that show you the best places on your body to spray for maximal absorption. Click here to learn more.

Supplement Facts:

One serving (14 sprays) gives 140mg of natural ionic magnesium. Each bottle gives you 70 servings.  Take 2 servings daily for optimal results.

FitMAG Magnesium Flakes

250g per pouch – good for one 30 minute footsoak

The world’s purest natural magnesium chloride flakes used for footsoaks and rapid magnesium restoration. Buy more now and save.

Your payments are secured by Shopify and PayPal.

World's Purest:

FitMag Flakes are extracted from the exact same source as FitMAG Spray: the Underground Zechstein Mineral Formation in the Netherlands, Europe.

These magnesium-chloride crystals are literally the world’s purest and cleanest natural magnesium flakes – superior to magnesium-sulphate in both absorption and efficacy.

The fact that they are sourced from underground is essential to your health because all other magnesium sources are above ground, open bodies of water, which are exposed to pollution and heavy metal toxicity.

Directions:

Pour one pouch into a foot-soak tub that has warm water. Hot water actually prevents maximal absorption, whereas warm water is optimal.

2. This May Surprise You:

All other companies sell magnesium flakes in large pouches of several pounds, leaving you to figure out how much to put in your bath tub.

Here’s the scientific truth that may surprise you:

In order for magnesium from a bath to actually pass through your skin and into your body, it needs to be a very high concentration (like that of our spray). In fact, the ratio of magnesium to water needs to be so high that you would need between 8 to 16 pounds of magnesium flakes in a bathtub to achieve trans-dermal absorption! Most companies will never tell you this!

HOWEVER:

Because a foot-soak tub is much smaller and therefore hold much less water, you need far less flakes to achieve the minimum required ratio of magnesium to water so that you actually absorb the magnesium.

To be precise, 250 grams is enough. This is why we sell our pure natural flakes in 250g pouches which are easily opened and spill one entire magnesium foot-bath into your small foot-soak tub.

Supplement Facts:

One packet contains 250 grams (roughly half a pound) of 100% natural FitMag magnesium chloride flakes.

This is the perfect amount to spill into a foot-soak tub and soak for 20-30 minutes for maximal absorption.

We Treat You Like Our Own

As you may have noticed, we’re not your typical “supplement company.” We go the extra mile for you, mainly because iMag actually started out as an awareness movement about the epidemic of magnesium deficiency. Besides education, one of the other ways we go the extra mile for you, is that we’re the only company where you get your liquid magnesium in a glass bottle to avoid the cancerous chemicals found in plastic bottles.  Not only does this cost us a lot more logistically, but ever so rarely, a shipment arrives and the glass bottle is broken. This happens less than .01% of the time, so don’t sweat it! Plus, we have your back, because if it does, just snap a pic with your phone of the broken bottle on the same day you received it, and email us. We’ll ship out a new one right away! Or if you prefer, we’ll simply refund your money!

Manufactured & distributed by iMag Inc. & Zechstein Minerals BV

301-7111 Syntex Drive Mississauga Canada L5N 8C3 info@imagnesium.com  

MORE THAN A COMPANY

We started as a movement to help resolve the epidemic of magnesium deficiency:

We first made a magnesium deficiency info website to help you learn about magnesium deficiency and your body.

After researching the poor quality and safety of most magnesium supplements on the market, we developed iMag: the world’s purest natural magnesium line.

COMPANY & PRODUCT:

Verified Zechstein Mine Video Tour

How to use topical iMag?

Magnesium-Chloride:  Superior bioavailability?

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